Inbound Marketing UK 2012

On Tuesday I attended the Inbound Marketing UK 2012 Conference held at the Congress Centre in Central London.

It was an interesting day filled with a whole host of 'high profile' guest speakers, whilst keeping it very lively, with the use of a live twitter feed using the #imuk12 hashtag on Twitter, and keeping us active and involved in all discussions throughout the day, i.e. with the social media panel and the breakout sessions.

David Meerman Scott...

Keynote speaker at the event was none other than Marketing Strategist and Author, David Meerman Scott. He has flown over from his home in the United States, to chat to us all about the importance of Inbound Marketing. His keynote talk focused primarily on the Real Time aspect of Inbound Marketing, meaning that what ever we're doing it has to be Marketed there and then otherwise it would be lost to the sands of time.

Some of the key quotes that I noted throughout his talk were:

• "The biggest barrier that Marketers have towards Inbound Marketing is: FEAR."
• "On the Web you are what you Publish."
• "Companies plan so much for the future that they FORGET what is happening RIGHT NOW!!"
• "Real Time is a mind-set; Social Media are the tools."
• "News Jacking: Developing your real time mind-set so you can generate attention instantly."

Check out his blog HERE.

Check out his books HERE.

Paul Berney...

Next up onto the Inbound Marketing stage was Paul Berney. Paul is the Global CEO of the Mobile Marketing Association. His task for the 30 minutes allotted to him was to introduce and enlighten us to the world of Mobile Marketing - of which he did a grand job.

Paul provided various case examples of how effective mobile marketing can be, and to be honest with you, I was amazed at the variety and scope of stuff that you can do with this. Seriously folks, the mind boggles at the mere thought of producing such material. But what his talk actually did was narrow it down and refine the way of going about it. Which is FAB.

Here's a video of the award winning Chevy Game Time App:

Paul showed this video within his talk and as soon as I saw it I realised the power of Mobile Marketing. It's fascinating because the way I saw it, from a sporting point of view is that you don't have to be a lone ranger on this - in fact the more the merrier. I mean with the VAST amount of things you can do with Mobile Marketing, why not get your partners and sponsors involved too?? That way it creates a sense of synergy within your organisations, it definitely makes sense.

Some of the key quotes that I noted throughout his talk were:

• "Mobile has both caused and enabled an irrevocable change in consumer behaviour."
• "The change in consumer behaviour directs mobile marketing."
• "We are now more likely to trust each other than what BRANDS are saying."
• "Think like a Marketer: Aquisition, Retention and Brand Building."
• "Map the touch points and understand how mobile can extend and enhance, not replace other channels."
• "Once you have opened up Mobile as a channel it has to be done properly!!"

This talk was REALLY enlightening and definitely made me think seriously about mobile marketing. I think it's definitely something I can dip my fingers into.

For more on the Mobile Marketing Association CLICK HERE.

For more on Paul Berney follow him on Linked In - HERE.

Other Speakers...

    Mike Vole - Social Media                     Alex Balfour - Head of Digital Media London 2012

              Hubspot

       Jennifer Yorke - Hootsuite                                                       Frank Belzer

Breakout Group Topics...

First Breakout Session:

• Content and Content Marketing - Rob Lawrence, Will Corry and Emma Rudeck.
• Social Media - Jennifer Yorke, Robert van den Heuvel and Richard Young.
• Lead Nuturing and Marketing Automation - Richard Strange, John Hornell and Jenny Mone.

Second Breakout Session:

• Future Think: Personalising the Customer Experience - Graham Scholtka and Richard Strange.
• Convert: Mastering Landing Pages and CTA's - Daniel Lynton and Emma Rudeck.
• Internalise Your Marketing - Robert van den Heuvel and Steve Kermish.

Sponsors...

 

                Hootsuite                                            Hubspot

     Strange PR                                                                 Strange IM